In its 2026 State of Video report, Wistia says 46% of companies surveyed expected their video production budget to stay at the previous year’s level. The report, published 22 April 2026, drew on responses from more than 900 professionals.
Those responses describe the budgets companies were planning around in 2026. For a team working with a fixed amount, the practical question is how to scope the films, edits and updates that amount needs to cover.
For teams facing a similar constraint, our practical reading is to brief the full set of deliverables together. A campaign film, its shorter edits, language versions and later updates can be considered at the planning stage. The budget finding gives that conversation context; each project still needs its own scope, cost and delivery measures.
Source: Wistia, 2026 State of Video. Published 22 April 2026.
Image: Wistia.
Read the original Wistia report