Careertrainer’s AI Avatar Statistics report says that 31% of consumers report being introduced by a virtual influencer to a brand they had not previously considered. The report attributes the statistic to IZEA.
This is a brand-discovery measure. It does not mean that 31% bought a product or that every campaign will achieve the same result. The linked compilation is the source supplied for our homepage Social tile.
For a character-led social presence, discovery is a useful starting point. Track what people do next, including visits, conversations and repeat engagement, to understand how that attention serves your brand.
Source: Careertrainer, AI Avatar Statistics, citing IZEA.
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